What does it mean to the network using social media?

Nowadays, in comment situations, the network uses social media to keep contracts between people and each other, such as friends, families, classmates. In my opinion, the network providing platforms for people to communicate or share their opinion. On the other hand,  I think the network is focusing on broadcasting information to the public, but social media provides channels to their users.

 

How are we motivated to participate in networked publics?

The networked publics are attractive to most of us, for example, almost every smartphone installed social networking apps because these apps make people feel pleasure. In the networked publics, these apps full fill with the newest pieces of information (whatever true or fake). The brain feels pleasure when people understand new cognition. On the other hand, networked publics provided channels to establish contact with others. The closer the relationship, the greater the positive emotional return. Because of these facts, we have to motivated to participate in networked publics.

 

What are the risks & rewards of public communications?

Rewards:

  1. contact with people easily.
  2. people could get information everywhere and every time if they want.
  3. the information spread faster than other methods.

Risks:

  1. Lack of control of public communications （The media or marketers can not check each message for the first time, the information might be fake news.）
  2. The cost might be higher than other methods, such as TV AD, newspaper.